Evaluative conditioning makes slim models less desirable as standards for comparison and increases body satisfaction.

The present research tested whether an evaluative conditioning intervention makes thin-ideal models less enviable as standards for appearance-based social comparisons (Study 1), and increases body satisfaction (Study 2).Female participants were randomly assigned to intervention versus control conditions in both studies (ns = 66 and 39). Intervention participants learned to associate thin-ideal models with synonyms of fake whereas control...