Original paper
Understanding Behavioral Intention to Participate in Virtual Communities
Abstract
Virtual communities are formed on the Internet and are expected to serve the needs of members for communication, information, and entertainment. Online businesses should consider virtual communities as a new market place since their members are current or future customers. Thus, there is a need to understand the determinants of member intentions to participate in virtual communities. Based on the extended theory of planned behavior (TPB), this...
Paper Details
Title
Understanding Behavioral Intention to Participate in Virtual Communities
Published Date
Oct 1, 2006
Journal
Volume
9
Issue
5
Pages
540 - 547
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Notes
History