International retail franchising: a conceptual framework

Volume: 30, Issue: 5, Pages: 264 - 276
Published: May 1, 2002
Abstract
Franchising has become a major driving force in the globalisation of service businesses. Likewise, international retailing has become an important feature of global distribution systems. This has been brought about through changing socio‐economic patterns, favourable political and cultural environments, and a shift from manufacturing to service based economies. Both developments have contributed to the globalisation of marketing activity....
Paper Details
Title
International retail franchising: a conceptual framework
Published Date
May 1, 2002
Volume
30
Issue
5
Pages
264 - 276
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