Mapping India’s regional subcultures: Implications for international management

Volume: 46, Issue: 4, Pages: 443 - 467
Published: Jan 29, 2015
Abstract
As India continues to emerge as a global economic player, scholars and practitioners increasingly need to understand the cultural heterogeneity within this large and populous nation. Based on Lenartowicz and Roth’s framework of culture assessment, we have identified nine distinct subcultural regions of India and used explanations grounded in functional and neo-institutional theories to account for the origin and maintenance of cultural...
Paper Details
Title
Mapping India’s regional subcultures: Implications for international management
Published Date
Jan 29, 2015
Volume
46
Issue
4
Pages
443 - 467
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