The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance
Volume: 45, Issue: 5, Pages: 495 - 507
Published: Jun 9, 2014
Abstract
Language lies at the heart of international business (IB) activities, yet language as a key construct in the field of IB has not been sufficiently articulated or theorized. Language presents itself in forms such as national, corporate, technical or electronic, in functions in terms of defining hierarchies, exercising power or facilitating integration and in features such as the use of mixed syntax or gender-marking. Understanding the complex...
Paper Details
Title
The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance
Published Date
Jun 9, 2014
Volume
45
Issue
5
Pages
495 - 507
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