Flowing Stream Strategy: Managing Confluence of Continuity and Change

Volume: 2, Issue: 1, Pages: 26 - 49
Published: Mar 8, 2012
Abstract
Continuity and change have been hallmarks of strategic thinking. Previously, when the environment was stable, the strategies were largely evolved around the issue of ‘continuity’. However, in the last two decades, the globalization process made the business environment highly turbulent and the concern for ‘change’ has received immense interest, both by strategic thinkers and practitioners. The paper provides a brief review of past literature on...
Paper Details
Title
Flowing Stream Strategy: Managing Confluence of Continuity and Change
Published Date
Mar 8, 2012
Volume
2
Issue
1
Pages
26 - 49
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