How to give away software with successive versions
Abstract
Free software offer as a promotional tool has been employed by software firms of all sizes. In this research, we propose an extended multi-generation diffusion model that separates substitution from switching, and develop methodologies to help a firm determine the optimal number of free adoptions for each version. Our analyses show that due to the word-of-mouth effect, free offer can help increase a firm's total profit for all versions of a...
Paper Details
Title
How to give away software with successive versions
Published Date
Nov 1, 2010
Journal
Volume
49
Issue
4
Pages
430 - 441
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