Entry Strategies for International Markets
Abstract
The New Global Economy: Challenges and Opportunities. Designing Entry Strategies for International Markets. Deciding on the International Product Candidate and Target Market. Entering International Markets Through Exports. Entering International Markets Through Licensing and Other Contractual Arrangements. Entering International Markets Through Investment. Deciding on the Right Entry Mode. Designing the International Marketing Plan. Designing...
Paper Details
Title
Entry Strategies for International Markets
Published Date
Oct 1, 1988
Journal
Volume
52
Issue
4
Pages
128 - 128
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Notes
History