Does Product Platform Strategy Mediate the Effects of Supply Chain Integration on Performance? A Dynamic Capabilities Perspective

This study depicts supply chain integration (SCI) for new product development (NPD) as a dynamic capability and explores its relationship with a product platform strategy (PPS), NPD performance, and overall firm performance. Supplier, internal, and customer integration are modeled as antecedents to PPS, while product innovation and relative profitability are modeled as direct and/or indirect consequences. The model examines whether a PPS...