The effect of severity of initiation on liking for a group.
Volume: 59, Issue: 2, Pages: 177 - 181
Published: Sep 1, 1959
Abstract
An experiment was conducted to test the hypothesis that persons who undergo an unpleasant initiation to become members of a group increase their liking for the group; that is, they find the group more attractive than do persons who become members without going through a severe initiation. This hypothesis was derived from Festinger's theory of cognitive dissonance. 3 conditions were employed: reading of null null before a group, mildly...
Paper Details
Title
The effect of severity of initiation on liking for a group.
Published Date
Sep 1, 1959
Volume
59
Issue
2
Pages
177 - 181
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