MANUFACTURING STRATEGY AND BUSINESS ORIGIN OF NEW VENTURE FIRMS IN THE COMPUTER AND COMMUNICATIONS EQUIPMENT INDUSTRIES

With the use of questionnaire data from owners, presidents, CEOs, and chairmen of boards and a logistic regression approach, we analyzed the manufacturing strategies of 64 new‐venture firms in the computer and communications equipment manufacturing industries. We found statistically significant differences in manufacturing posture as a function of whether the new venture was corporate‐sponsored or independent (i.e., new venture origin). The...