Increasing the Crowd's Capacity to Create: How Alternative Generation Affects the Diversity, Relevance and Effectiveness of Generated Ads

Published: Feb 20, 2013
Abstract
Crowds can generate ideas by searching for new designs. A model for such crowd-based search is proposed consisting of three major forces: the problem domain, the actors, and the process. One particular process that can perform such search is that described by human based genetic algorithms, in which crowds are responsible for creating, modifying, and combining designs. This study looks at one aspect of the process: the alternative generation...
Paper Details
Title
Increasing the Crowd's Capacity to Create: How Alternative Generation Affects the Diversity, Relevance and Effectiveness of Generated Ads
Published Date
Feb 20, 2013
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