Enhancing Cocreation Using Social Media

Volume: 17, Issue: 2, Pages: 40 - 45
Published: Apr 2, 2015
Abstract
Innovation is essential for firms to survive in today's global economy. Cocreation is a strategy where customers and providers participate in the innovation process. Social media is a perfect tool for cocreating value because it promotes communication between the organization and the customer. It's fast becoming an integral part of business operations and has many important uses, including innovation. This article explores the use of social...
Paper Details
Title
Enhancing Cocreation Using Social Media
Published Date
Apr 2, 2015
Volume
17
Issue
2
Pages
40 - 45
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