What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm Performance:

Volume: 19, Issue: 3, Pages: 137 - 147
Published: Aug 1, 2011
Abstract
Using cross-sectional surveys to support proposed causal sequences in theoretical models is problematic, especially when the informants are managers and performance is a dependent variable. The...
Paper Details
Title
What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm Performance:
Published Date
Aug 1, 2011
Volume
19
Issue
3
Pages
137 - 147
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