Original paper

For want of a nail: Negative persuasion in a party leadership race

Volume: 17, Issue: 1, Pages: 45 - 65
Published: Jun 11, 2010
Abstract
Should party leadership candidates communicate their policy positions to the party’s electorate? And should they do so when their own ideal position is outside their party’s mainstream? This article presents evidence from a field experiment into the communication of controversial policy positions through direct mail. Working with a front-running campaign during the race for the leadership of the Liberal Party of Canada, we randomly assigned a...
Paper Details
Title
For want of a nail: Negative persuasion in a party leadership race
Published Date
Jun 11, 2010
Volume
17
Issue
1
Pages
45 - 65
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