Constructing the market position of a project-based firm

Project marketing research has shown that project-based firms (PBFs) can favorably differentiate themselves from their competitors by developing a strong functional position and a strong relational position in a specific market milieu. Combined, these two interrelated positions constitute the market position of a project-based firm, and inter-organizational relationships (IORs) between a PBF and other actors in the milieu play an important role...