Exploring the alignment between service strategy and service innovation
Abstract
Purpose Literature is relatively sparse on describing how companies should align their determinants for service innovations with their different types of service strategies. This study seeks to explore the alignment between three types of service strategies and determinants for service innovations. Design/methodology/approach A qualitative, multi‐case research design on 12 Western European capital goods manufacturers including 24 service...
Paper Details
Title
Exploring the alignment between service strategy and service innovation
Published Date
Oct 11, 2011
Volume
22
Issue
5
Pages
664 - 683
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Notes
History