Identifying key factors for successful joint venture in China

Published on Mar 1, 2002in Industrial Management and Data Systems3.73
· DOI :10.1108/02635570210419645
Jiaqin Yang11
Estimated H-index: 11
(GC: Georgia College & State University),
Huei Lee5
Estimated H-index: 5
(EMU: Eastern Michigan University)
China has become one of the top three nations for attracting foreign investment in the international market since 1990. Hundreds of international corporations are currently competing for business opportunities in China in the form of joint venture or direct investment. Both successful joint ventures and failed investments have been reported. Research, addressing issues of the conflicts between different cultures, traditions, as well as value systems, has appeared recently, but few focuses on identifying the key factors and their managerial implications for foreign investors to successfully enter China’s market. This paper presents an application of analytic hierarchy process (AHP) in such an effort, through a case study of China Motorola. This study shows that for foreign investors, by identifying key success factors and then incorporating those factors into firm’s long‐term business strategies and policies can enhance their business opportunities in China for a long time to come, even under China’s current complex economic and marketing conditions.
  • References (17)
  • Citations (34)
#1Jiaqin Yang (UND: University of North Dakota)H-Index: 11
#2Huei Lee (LU: Lamar University)H-Index: 5
#1Minghe Sun (UTSA: University of Texas at San Antonio)H-Index: 20
#2Antonie Stam (IIASA: International Institute for Applied Systems Analysis)H-Index: 25
Last.Ralph E. Steuer (UGA: University of Georgia)H-Index: 33
view all 3 authors...
#1TverskyAmos (Stanford University)H-Index: 92
#2Itamar Simonson (Stanford University)H-Index: 43
Cited By34
#1Bonnie K. Dawson (UNSW: University of New South Wales)H-Index: 1
#2Louise Young (USYD: University of Sydney)H-Index: 9
Last.Ian Wilkinson (USYD: University of Sydney)H-Index: 40
view all 4 authors...
#1Hui Xu (CQUPT: Chongqing University of Posts and Telecommunications)H-Index: 1
#2Bin Xue (CityU: City University of Hong Kong)H-Index: 5
#1Hsiu-Fen Lin (NTOU: National Taiwan Ocean University)H-Index: 28
#2Kai-Lin Chang (NTOU: National Taiwan Ocean University)H-Index: 1
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