Science communication on YouTube: factors that affect channel and video popularity

Volume: 25, Issue: 6, Pages: 706 - 718
Published: Aug 1, 2016
Abstract
YouTube has become one of the largest websites on the Internet. Among its many genres, both professional and amateur science communicators compete for audience attention. This article provides the first overview of science communication on YouTube and examines content factors that affect the popularity of science communication videos on the site. A content analysis of 390 videos from 39 YouTube channels was conducted. Although professionally...
Paper Details
Title
Science communication on YouTube: factors that affect channel and video popularity
Published Date
Aug 1, 2016
Volume
25
Issue
6
Pages
706 - 718
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