Career Research Productivity Patterns of Marketing Academicians
Abstract
Scholarly productivity is an important issue for all academic disciplines. Empirical examinations of career research productivity have not been conducted in the marketing discipline, however. This study reports the analysis and classification of total and career research publication activity for a cohort of 374 marketing academicians over a 20-year period. The analysis revealed seven different career patterns as well as substantial differences...
Paper Details
Title
Career Research Productivity Patterns of Marketing Academicians
Published Date
May 1, 1998
Journal
Volume
42
Issue
1
Pages
75 - 86
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