Risk management in the internationalization process of the firm: A note on the Uppsala model

This paper analytically and graphically examines the Uppsala model's risk formula (Johanson & Vahlne, 1977) in its two variables: commitment and uncertainty. The graphical treatment of the variables demonstrates the internationalization mechanism's consistency with the risk formula. In particular, commitment manipulation develops a risk management perspective to the model, wherein contingent uncertainty is a central concept. The main...