Site-shifting as the source of ambidexterity: Empirical insights from the field of ticketing

Ambidexterity, defined as the capability to simultaneously explore knowledge to identify new market opportunities and exploit knowledge to capitalise on a firm’s existing niches, is considered to be crucial in today’s competitive marketplace. However, there is relatively limited research on how such a capability can be developed, and even less on the role of IT-enabled practices in promoting this. Drawing on the strategy-as-practice perspective,...