Creative professional service firms: aligning strategy and talent
Abstract
Purpose Reliance on individual talent and motivation renders creative professional service firms (PSFs) highly dependent on their ability to attract and mobilise the right individuals. This paper aims to build an integrated framework showing firstly how creative industry PSFs can differ in their strategy for growth, and secondly how these alternative strategies for growth can influence the firm's approach to organising and the type of talent...
Paper Details
Title
Creative professional service firms: aligning strategy and talent
Published Date
May 10, 2013
Journal
Volume
34
Issue
3
Pages
24 - 32
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