Going the extra green mile: When others' actions fall short of their responsibility

The present research examined whether the environmental responsibility and actions attributed to large scale organizations, such as the government, can influence people's environmental efforts. In particular, we examined whether people increase or decrease their willingness to enact energy conservation behaviors (ECB) when there is a shortfall between others' actions and their responsibility. In Studies 1 and 2 we found that willingness to enact...