Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS
Abstract
Distribution channel management not only consists of choosing distribution channels. In fact, probably the most difficult phase of the distribution management starts after this choice. Determining an appropriate organization strategy for distribution channel management is like a problem of concern to marketing practitioners and academics as well in this phase. In this study, the organization strategy of distribution channel management is...
Paper Details
Title
Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS
Published Date
Feb 1, 2012
Volume
39
Issue
3
Pages
2822 - 2841
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