Collaborative development of enterprise policy: A process model for developing evidence- based policy recommendations using community focused strategic conversations and SERVQUAL

Volume: 27, Issue: 3, Pages: 174 - 189
Published: Jul 25, 2014
Abstract
Purpose – The aim of this paper is to integrate an augmented version of the Thompson et al. model of enterprise policy, delivery, practice and research with services marketing models including SERVQUAL and strategic conversations; and demonstrate a practical application of the analysed through the application of N-Vivo qualitative data classification software to create more satisfying enterprise policy recommendations that better reflect the...
Paper Details
Title
Collaborative development of enterprise policy: A process model for developing evidence- based policy recommendations using community focused strategic conversations and SERVQUAL
Published Date
Jul 25, 2014
Volume
27
Issue
3
Pages
174 - 189
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