Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price
Abstract
In this paper we investigate how consumers respond to the UK nutritional food label Traffic Light System (TLS). Employing a choice experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS. We identify a strong preference on the part of respondents to avoid a basket of goods containing a mix of foods with any “Red” lights. In addition, we find that consumers have a...
Paper Details
Title
Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price
Published Date
Jun 1, 2010
Journal
Volume
35
Issue
3
Pages
211 - 220
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