Intercultural competences and interaction schemes — Four forces regulating dyadic encounters in international business

Intercultural competences are highly valued in international business (IB) as antecedents to building trust, whereas a lack of them and problems concerning cultural sensitivity have been identified as major reasons for failure. And yet, there is very little research on trust building and interaction on the level of the individual, particularly from the viewpoint of interaction dynamics and the individual's behavioral schemes. This paper...