Market entry modes in a multipolar world: Untangling the moderating effect of the political environment
Abstract
We review the extant literature on market entry modes to explain the multi-levels of the political environment that can have a moderating effect on transnational corporations’ (TNC) market entry processes. Based on a systematic review of the Uppsala model, transaction cost analysis, real options, eclectic paradigm, industrial network, and institutional approaches, we show that the market entry modes literature has largely excluded some aspects...
Paper Details
Title
Market entry modes in a multipolar world: Untangling the moderating effect of the political environment
Published Date
Jun 1, 2015
Volume
24
Issue
3
Pages
419 - 429
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