Errors in Idea Evaluation: Preference for the Unoriginal?

Idea evaluation has, in recent years, received more attention as a critical component of creative thought. One key influence on how people evaluate new ideas may be found in the standards, or attributes, people look for in appraising ideas. The intent of the present study was to examine the influence of different attributes on people's willingness to support new ideas. Initially undergraduates were asked to generate ideas that might be funded by...