Human capital and brand innovation in China: The case of Geely Automobile from 2007 to 2011

Pages: 555 - 560
Published: Jun 11, 2012
Abstract
This is a qualitative empirical study that contributes to the field human capital and brand innovation in China with regards specifically to the top level management of Chinese grown and owned enterprises. Using a tri-pronged framework of analysis based on grounded theory, critical discourse analysis and visual semiotics, this study focuses in particular on the recent growth of Geely Automobile, that is part of the Zhejiang Geely Holding Group...
Paper Details
Title
Human capital and brand innovation in China: The case of Geely Automobile from 2007 to 2011
Published Date
Jun 11, 2012
Journal
Pages
555 - 560
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