Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Volume: 18, Issue: 4, Pages: 97 - 116
Published: Dec 6, 2014
Abstract
The difficulty of translating the in-store experience to the online environment is one of the main reasons why the fashion industry has been slower than other sectors to adopt e-commerce. Recently, however, new information technologies (ITs) have enabled consumers to evaluate fashion online, creating an interactive and exciting shopping experience. As a result, clothing has become the fastest-growing online category of goods bought in the United...
Paper Details
Title
Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience
Published Date
Dec 6, 2014
Volume
18
Issue
4
Pages
97 - 116
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