Inter-Relationship Among the Extent of Past Consultations, Recommendation, Satisfaction, and Loyalty in Patient-Doctor Relationship: An Empirical Study

The present study examines the relative roles of external recommendations and internally felt satisfaction in influencing patient loyalty to a doctor. it establishes that recommendations do result in preliminary loyalty formation in the patient to the doctor, but only until the formation of own experiences; the significance of external sources of recommendation in the determination of patient loyalty becomes insignificant thenceforth....