The differential effect of realistic and unrealistic counterfactual thinking on regret

Research has established that realistic counterfactual thinking can determine the intensity and the content of people’s affective reactions to decision outcomes and events. Not much is known, however, about the affective consequences of counterfactual thinking that is unrealistic (i.e., that does not correspond to the main causes of a negative outcome). In three experiments, we investigate the influence of realistic and unrealistic...