The cross-cultural research imperative: the need to balance cross-national and intra-national diversity

This paper provides a brief overview of the evolution of comparative management theories/paradigms, and highlights the contribution of the ‘cross-vergence’ construct. Despite progress, most studies of work values across countries continue to suffer from two primary limitations. The first is the fallacious assumption of cultural homogeneity with nations. Given the growing diversity of the workforce within country, intra-national variations can...