Effects of opening and closing stores on chain retailer performance
Abstract
Chain retailers continually open stores and close stores to improve their performance. Yet, there are few insights on the effects of store openings and closings on chain retailer performance. The authors examine the effect of changes in opening and closing stores on retailers’ performance. They hypothesize that a chain retailer's market share, advertising intensity, age, and size moderate the effects of opening and closing stores on firm value....
Paper Details
Title
Effects of opening and closing stores on chain retailer performance
Published Date
Jun 1, 2013
Journal
Volume
89
Issue
2
Pages
126 - 139
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Notes
History