Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?

Researchers and managers have recently shown increasing interest in measuring the return on intangible assets, including brand equity. However, in today's complicated business world, understanding such intangible assets in the single firm context offers only a limited view. Drawing on the resource-based view of the firm, this study explores supply chain specific IT resources such as IT alignment and interfirm system integration between supply...