Exploring entrepreneurial marketing
Abstract
This paper furthers the conceptual development of entrepreneurial marketing (EM) as theory. EM draws on the work of both marketing and entrepreneurship scholars and has evolved primarily from the marketing management and entrepreneurship literatures. Beginning with an overview of the different schools of thought from which the concept of EM has evolved, this paper attempts to outline and review the issues of EM that delineate it as a distinct...
Paper Details
Title
Exploring entrepreneurial marketing
Published Date
May 6, 2014
Volume
23
Issue
2
Pages
94 - 111
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