Diversification entry: Internal development versus acquisition
Abstract
Summary The economic theory of barriers to entry is integrated with the corporate strategy concept oJ relatedness, to develop a model of the choice between internal detvelopment and acquisition in div ersification entry into new+ markets. The model is tested on original data collected for this studY from PIMS Program participants. These original data coter the parent companY characteristics, entryl strategy- and entrY outcomle Jor 59 entrants...
Paper Details
Title
Diversification entry: Internal development versus acquisition
Published Date
Oct 1, 1982
Journal
Volume
3
Issue
4
Pages
331 - 345
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