Uses and Grats 2.0: New Gratifications for New Media

Volume: 57, Issue: 4, Pages: 504 - 525
Published: Dec 2, 2013
Abstract
This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009; Ruggiero, 2000), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts—(1) measures designed for older media are used to capture...
Paper Details
Title
Uses and Grats 2.0: New Gratifications for New Media
Published Date
Dec 2, 2013
Volume
57
Issue
4
Pages
504 - 525
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