Professional basketball fans in China: a comparison of National Basketball Association and Chinese Basketball Association team identification

Volume: 9, Issue: 3/4, Pages: 185 - 185
Published: Jan 1, 2011
Abstract
Professional basketball has developed into a major spectator sport in China during the past 20 years. Chinese basketball fans can now choose between watching the Chinese Basketball Association and the National Basketball Association. This study compared fans’ team identification of teams within the two competing professional basketball leagues in China. The sample included spectators at four different CBA games (N = 549). Respondents completed...
Paper Details
Title
Professional basketball fans in China: a comparison of National Basketball Association and Chinese Basketball Association team identification
Published Date
Jan 1, 2011
Volume
9
Issue
3/4
Pages
185 - 185
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