The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
Abstract
The mixed or heterogeneous multinomial logit (MIXL) model has become popular in a number of fields, especially marketing, health economics, and industrial organization. In most applications of the model, the vector of consumer utility weights on product attributes is assumed to have a multivariate normal (MVN) distribution in the population. Thus, some consumers care more about some attributes than others, and the IIA property of multinomial...
Paper Details
Title
The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
Published Date
May 1, 2010
Journal
Volume
29
Issue
3
Pages
393 - 421
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