Value co-creation among hotels and disabled customers: An exploratory study

Volume: 67, Issue: 5, Pages: 813 - 818
Published: May 1, 2014
Abstract
null null This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the...
Paper Details
Title
Value co-creation among hotels and disabled customers: An exploratory study
Published Date
May 1, 2014
Volume
67
Issue
5
Pages
813 - 818
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