Persuasion Processes Across Receiver Goals and Message Genres
Abstract
In persuasion and message effects research, involvement is simultaneously one of the most theoretically and empirically useful concepts, and among the most problematic. Involvement is typically invoked to characterize audience members' relationship to the content of a message as well as to explain how that relationship influences their processing of that message, thereby determining message effects. The problem of audience members' relationship...
Paper Details
Title
Persuasion Processes Across Receiver Goals and Message Genres
Published Date
May 1, 1997
Journal
Volume
7
Issue
2
Pages
125 - 148
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History