A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models
Abstract
There are many situations in marketing in which several alternative quantitative models may be built to model a particular marketing phenomenon or system. Few methods exist for comparing the fit of such models if the models are not nested, especially if their performance on each of several criteria is important. This paper proposes a Bayesian cross-validated likelihood (BCVL) method for comparing quantitative models. It can be used when the...
Paper Details
Title
A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models
Published Date
Feb 1, 1985
Journal
Volume
4
Issue
1
Pages
20 - 40
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