Leveraging Offshoring: The Identification of New Business Opportunities in International Settings
Abstract
This work aims to shed light on the process through which small and medium-sized enterprises (SMEs) identify new business opportunities within their ongoing offshoring activities. Empirical evidence is drawn on the case of think3, an Italian medium-sized software company that has been offshoring its R&D activities to Bangalore, India, since the year 2000. In 2004, the company started a brand new “global” business: from selling software solutions...
Paper Details
Title
Leveraging Offshoring: The Identification of New Business Opportunities in International Settings
Published Date
Aug 1, 2010
Journal
Volume
17
Issue
4
Pages
393 - 413
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