MUSA-INT: Multicriteria customer satisfaction analysis with interacting criteria

We are considering the problem of measuring and analyzing customer satisfaction concerning a product or a service evaluated on multiple criteria. The proposed methodology generalizes the MUSA (MUlticriteria Satisfaction Analysis) method. MUSA is a preference disaggregation method that, following the principle of ordinal regression analysis, finds an additive utility function representing both the comprehensive satisfaction level of a set of...