Internationalization motives: sell more, buy better, upgrade and escape

Volume: 23, Issue: 1, Pages: 25 - 35
Published: Apr 13, 2015
Abstract
– The purpose of this the paper is to review the motives for internationalization to clarify previous arguments and provide a theory-driven classification. , – The authors build on behavioral economics and propose a classification of internationalization motives as the result of the interaction among two dimensions, an economics-driven exploitation of existing resources or exploration of new resources, and a psychology-driven search for better...
Paper Details
Title
Internationalization motives: sell more, buy better, upgrade and escape
Published Date
Apr 13, 2015
Volume
23
Issue
1
Pages
25 - 35
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