Just One Click: A Content Analysis of Advertisements on Teen Web Sites

Volume: 50, Issue: 4, Pages: 339 - 345
Published: Apr 1, 2012
Abstract
null Purpose null The current study provides a comprehensive analysis of the content of advertisements on Web sites targeted at adolescents, with a particular focus on the female beauty ideal. null Methods null Advertisements (N = 631) from 14 Web sites popular with adolescents were analyzed with respect to product advertised, characteristics of people presented, and emphasis on appearance and the thin beauty ideal. null Results null Although a...
Paper Details
Title
Just One Click: A Content Analysis of Advertisements on Teen Web Sites
Published Date
Apr 1, 2012
Volume
50
Issue
4
Pages
339 - 345
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