Trends in Consumer Behavior Literature: A Content Analysis
Abstract
While a comprehensive review and classification of consumer behavior literature has been called for periodically, none has been forthcoming. This paper attempts partially to rectify this situation. It classifies by several key variables 32 years of consumer behavior literature from selected journals and...
Paper Details
Title
Trends in Consumer Behavior Literature: A Content Analysis
Published Date
Mar 1, 1984
Journal
Volume
10
Issue
4
Pages
449 - 449
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